• Access by any web browser
• Graphical user interface in English and German language
• Configuration of different users with different rights
• Various workflows are simplified by wizards
• Integrated online help
• Detailed manual
• Support by telephone and e-mail

• Create mailing lists for groups of recipients
• Subscription to your mailing lists via confirmed opt-in, double opt-in or via e-mail
• Unsubscription with one click, optional with confirmation query and unsubscribe confirmation by e-mail
• Templates for opt-in forms and opt-out forms for the website

• Database for the storage of recipient profiles
• Create or edit database fields for profiles
• Search for recipients by every saved criteria
• Enter new profile data or edit existing data
• Import Wizard to upload existing data
• Export-Wizard to download selected profile data
• Blacklist to exclude e-mail-addresses

• Definition of target groups based on any attribute of the recipient profile or a combination of attributes
• Definition of profile actions (actions that modify database fields)
• Definition of mail actions (actions that send out e-mails)
• Automatic send out of event-based mailings
• Automatic send out of time-based mailings
• Creation of e-mail marketing campaigns
• Automatic optimization of mailings by list split

• Separation of layout and content (like a content management system)
• Templates (to provide a standardized layout according to your corporate design)
• Integrated HTML editor
• Optional import of content via xml-port
• Support of all ISO fonts
• Individualization of content, based on target groups using alternative and optional texts and pictures and optional individualization of attachments (pdf)
• Integration of attachments
• Optional upload of pictures to the included web content server

• Supported formats are text, HTML and inlineHTML (offline HTML), flash, pdf (attachment)
• Preview to check layout of e-mails
• Test mailing to special recipients
• Scalable speed for sending out mailings
• Send out mailings optionally time-controlled or time-delayed
• Management of permanently and temporarily undeliverable e-mail-addresses and filtering of autoresponder mails and error messages (bounce management)

• Detailed real-time statistics with graphical output
• Analysis of opening rate, click rate, unsubscriptions, bounces
• Analysis of link clicks depending on mailings, target groups, day and hour
• Analysis of recipients depending on recipient status, mail type, domains and IP address
• Analysis of most important key data over a time period: number of mailings, profiles, (un-)subscriptions, bounces, clicks
• Comparison of multiple mailings based on key data
• Statistic reports via e-mail (pdf)
• Export of statistics

• Crossmedia (Fax, Print, SMS; MMS)
• Personalization of pdf attachments
• Multi-client capability
• Fullview (display of personalized e-mail on the website)
• Individual archive of previous mailings on the website
• Shop-measurement (analysis of shopping carts and turnover)