Munich, December 15, 2011. With more than 23 million customers, Telefónica Germany is one of Germany's biggest telecommunications providers. Closeness to the customer and service are of utmost importance to the company and this is why they count on services from AGNITAS AG. This specialist company for e-mail and digital dialog marketing has, in its capacity as a full-service provider, been tasked with producing the monthly newsletter for the O₂ business sector and establishing an even better dialog with business customers.

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Munich, December 12, 2011. Newsletters are often tailored for display on desktop PCs and neglect the ever-growing group of mobile terminals. It is therefore no surprise that the average click rates on smartphones, tablet PCs and similar are considerably lower than those for standard PCs. Newsletters can, however, now be specially created for mobile terminals with the new EMM 2011 R3 (Release 3) version of E-Marketing Manager. Complementing this, EMM 2011 R3 offers a completely reworked mailing statistics section that shows important key indicators separately for mobile terminals and desktop PCs, thus giving a better overview of user behavior.

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Munich, July 14, 2011: OpenEMM, with almost 300,000 downloads the world's most popular Open Source software for newsletters, e-mail marketing and transaction mailings, is again set to shake up the market. The new version 2011, with its many design and functional innovations, brings unheard-of ease of use for anyone creating and running mailing campaigns, whether big or small. This Open Source variant of E-Marketing Manager (EMM) is enormously popular, being one of the most popular enterprise applications on the SourceForge Open Source platform and is in use in over 160 countries around the world.

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Munich, Wednesday, June 15, 2011. The new EMM 2011 R2 (Release 2) of AGNITAS E-Marketing Manager brings new features that make operation easier and the flow of work even more efficient. These new features include a live preview for mailings, dynamic templates and an upload mechanism that lets files be exchanged easily and completely securely.

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Munich, 11th April 2011. E-mailing reach is generally up to 40% higher than reported by mail programs. This is the most important finding of a survey by AGNITAS, the provider of OpenEMM, the most popular open source software for newsletters, email marketing and transactional emails worldwide. Test evaluations have shown that numerous recipients of e-mailings do actually read these mails although registered as “non-openers”. Moreover, the newsletters are not only read, but also clicked on and “non-openers” even make purchases.

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Munich, February 18, 2011. Using EMM 2011, complex e-marketing campaigns can now be carried out successfully yet even more simply and quickly, since the newest version of AGNITAS E-Marketing Manager has a user interface that is optimized for ease of operation. In addition, the numerous improved and new functions such as the Dashboard and automatic delivery optimization make EMM 2011 an impressive proposition.

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