Munich, February 18, 2011. Using EMM 2011, complex e-marketing campaigns can now be carried out successfully yet even more simply and quickly, since the newest version of AGNITAS E-Marketing Manager has a user interface that is optimized for ease of operation. In addition, the numerous improved and new functions such as the Dashboard and automatic delivery optimization make EMM 2011 an impressive proposition.

The core product from AGNITAS, E-Marketing Manager, permits high-circulation e-mail marketing campaigns to be run all the way from planning and delivery through to subsequent evaluation. EMM 2011, the newest version, now supports businesses even more effectively in carrying out their e-marketing campaigns.

EMM 2011 has already been enthusiastically received by AGNITAS customers such as Eppendorf AG, a company that sends e-mails in a dozen languages to an even larger number of countries: “EMM 2011 deserves a great deal of praise compared to the preceding version. The new user interface is markedly more convenient in operation” says Anton Janott, Marketing Coordinator at Eppendorf AG. “The new Dashboard provides a fast overview and especially pleased us. And the statistics area has also been improved.”

EMM 2011 now provides its functions via a completely revised user interface, with improved user friendliness as the first priority. In order to offer the best solution possible, for the redesign AGNITAS consulted usability studies and took advice from an external team of experts as well as taking feedback from numerous customers into account. All insights gained were subsequently incorporated into the reworked EMM 2011.

The optimized user interface guarantees more efficient e-mail campaign workflows, with the new EMM 2011 Dashboard contributing heavily to this. The Dashboard makes the most important system data visible in condensed form, helping you to immediately gain an overview of current mailing activities in E-Marketing Manager. This speeds up introduction to the software, simplifies work processes and ensures that businesses can plan and carry out e-mail marketing campaigns more effectively.

The operation of EMM 2011 has also been optimized by numerous new functions. As well as the Dashboard and many other new features, the software scores heavily with a revised mailing area. AGNITAS has both restructured and redesigned this to give a clearer overview. Navigation has also been considerably simplified, some areas in the new version being newly sorted and the sequence modified to fit user behavior.

Moreover, EMM 2011 ensures the best possible opportunities of success in e-mail marketing campaigns through automatic delivery optimization that takes into account time-related components such as opening rates and click rates. The software also now features improved statistics performance and comes complete with new statistics concerning recipients, mailings and target groups. EMM 2011 now supports the Japanese character set upon customer request.

Anyone wanting to gain an impression of EMM 2011 and its many benefits can do so at any time. Screenshots are available for download under www.agnitas.de/downloads/pressematerial.html and, in addition, interested parties can request access to a test account under feedback(at)agnitas.de.

About AGNITAS AG

AGNITAS AG offers e- marketing solutions for direct and dialog marketing in the form of services, software and consultation. The company's sophisticated software, coupled with its ability to provide personalized solutions for customers, is a powerful combination.  Successful email marketing campaigns can be developed, implemented and evaluated with the AGNITAS E-Marketing Manager e-mail marketing platform. E-Marketing Manager services can be used as full service, ASP or license solutions.

The AGNITAS product portfolio has been supplemented by the free OpenEMM e-mail marketing software since mid-2006. OpenEMM was derived from E-Marketing Manager and further developed with the aid of the Open Source community

From 2006 onwards, AGNITAS has increasingly established itself as a services provider for publishing houses, and now, with its software solutions E-Abo Manager 1.0 and 2.0, as well as E-Seminar Manager, offers publishers new approaches to attracting and managing readers and subscribers.

AGNITAS was founded in 1999 and counts among its customers such well-known companies as Baur Versand, C&A Online, Conrad Electronic, Deutsche Telekom, IBM, OBI and Tomorrow Focus.

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