E-Marketing Manager Ensures Improved Customer Loyalty

Munich, December 15, 2011. With more than 23 million customers, Telefónica Germany is one of Germany's biggest telecommunications providers. Closeness to the customer and service are of utmost importance to the company and this is why they count on services from AGNITAS AG. This specialist company for e-mail and digital dialog marketing has, in its capacity as a full-service provider, been tasked with producing the monthly newsletter for the O₂ business sector and establishing an even better dialog with business customers.

Telefónica Germany is one of the largest telecommunications companies in the country and, under the brand O₂, offers mobile telephony products as well as mobile and localized data services. Since September 2011, O₂ has been providing a new service in the business customer sector with this monthly newsletter. Creation and distribution of the newsletter is handled by AGNITAS AG, utilizing its E-Marketing Manager (EMM) core product.

The newsletter keeps business customers up to date on selected company and industry announcements, combined with product news, special campaigns and services. In the background, AGNITAS, with its many years of experience in direct and dialog marketing and its powerful EMM product, ensures fast – and above all error-free – distribution of the monthly newsletter. This includes not only provision for the newsletter being optimally displayed on normal computers, but in particular on mobile devices. The Oâ‚‚ business customers highly appreciate this new newsletter offering.

Telefónica Germany GmbH & Co. OHG, with its O₂ and Alice brands, belongs to Telefónica Europe and is part of the Spanish Telefónica S.A. telecommunications concern. The company offers its private and distillers customers in Germany post-paid and pre-paid mobile telephony products as well as innovative mobile data services based on GPRS and UMTS technologies. Moreover, the company, as an integrated communications provider, also makes DSL fixed-line telephony and high-speed Internet available. The 'Deutschland 2011' customer monitoring service confirms that Telefónica Germany is, for the fifth consecutive time, the network operator with the most satisfied mobile telephony customers on the German market. Telefónica Europe has more than 58 million mobile and fixed-line customers in the United Kingdom, Ireland, the Czech Republic, the Slovak Republic and Germany.

About AGNITAS AG

AGNITAS is a technical service provider and software developer for e-mail-based and digital dialog marketing. The company's sophisticated software, coupled with its ability to provide personalized solutions for customers, is a powerful combination. Successful email marketing campaigns can be developed, implemented and evaluated with the AGNITAS E-Marketing Manager e-mail marketing platform. E-Marketing Manager (EMM) services can be used as full service, ASP or license solutions.

The AGNITAS product portfolio has been supplemented by the free OpenEMM e-mail marketing software since mid-2006. OpenEMM was derived from E-Marketing Manager and further developed with the aid of the Open Source community

AGNITAS was founded in 1999 and counts among its customers such well-known companies as Baur Versand, C&A Online, Conrad Electronic, IBM, OBI and Tomorrow Focus.

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