Release 2 for E-Marketing Manager now available

Munich, Wednesday, June 15, 2011. The new EMM 2011 R2 (Release 2) of AGNITAS E-Marketing Manager brings new features that make operation easier and the flow of work even more efficient. These new features include a live preview for mailings, dynamic templates and an upload mechanism that lets files be exchanged easily and completely securely.

E-Marketing Manager (EMM) is the core product from AGNITAS and is specially designed to plan and carry out e-mail marketing campaigns of any size, handling all the important steps from planning and subsequent delivery through to post-campaign evaluation. Users have already been profiting from the completely revised user interface since the appearance of EMM 2011. This interface makes operation even easier and thus workflows are even more efficient. AGNITAS also has extended the functionality of E-Marketing Manager through incorporating many new functions into EMM 2011 R2:

Live Preview always displays a preview of the current content in parallel when preparing a mailing, saving time both in its creation and in preparation. In line with this approach, the Dashboard now works with small preview images – so-called thumbnails – to help users find the desired mailing faster. In addition, dynamic templates offer more mailing convenience – on request, EMM now transfers all changes to one mailing template automatically to all mailings that work with this template.

The Upload feature allows data to be exchanged quickly, and above all securely, over the AGNITAS servers, for example between customers and the Support Team or between users within the same company. This practical feature gives EMM yet more security when dealing with confidential data, while at the same time it fulfils all legal data protection requirements.

About AGNITAS AG

AGNITAS is a technical service provider and software developer for e-mail-based and digital dialog marketing. The company's sophisticated software, coupled with its ability to provide personalized solutions for customers, is a powerful combination. Successful email marketing campaigns can be developed, implemented and evaluated with the AGNITAS E-Marketing Manager e-mail marketing platform. E-Marketing Manager (EMM) services can be used as full service, ASP or license solutions.

The AGNITAS product portfolio has been supplemented by the free OpenEMM e-mail marketing software since 2006. OpenEMM was derived from E-Marketing Manager and further developed with the aid of the Open Source community

AGNITAS was founded in 1999 and counts among its customers such well-known companies as Baur Versand, C&A Online, Conrad Electronic, IBM, OBI and Tomorrow Focus.

Press contact