New EMM Version EMM 2011 R3 now available

Munich, December 12, 2011. Newsletters are often tailored for display on desktop PCs and neglect the ever-growing group of mobile terminals. It is therefore no surprise that the average click rates on smartphones, tablet PCs and similar are considerably lower than those for standard PCs. Newsletters can, however, now be specially created for mobile terminals with the new EMM 2011 R3 (Release 3) version of E-Marketing Manager. Complementing this, EMM 2011 R3 offers a completely reworked mailing statistics section that shows important key indicators separately for mobile terminals and desktop PCs, thus giving a better overview of user behavior.

A smaller display, changing light conditions, operation by touchscreen and a different usage behavior – these are several of the most important aspects that senders must consider if they want their customers to also be able to conveniently read newsletters on mobile terminals. EMM 2011 R3 supports you in this task with an HTML version modified to suit mobile terminals. If the recipient clicks a link to display the newsletter in the web browser, EMM automatically recognizes whether the newsletter is being called up by a conventional computer or by a smartphone and adjusts the displayed data to fit the device. In addition, EMM now displays the share of mobile terminals in the mailing statistics. The summarized mobile proportion of openings and clicks is shown in a separate diagram, and the mobile share over time can also be followed.

E-Marketing Manager now also stores information on the social networks to which a recipient belongs. This address data can in its turn be used to set up target groups and for actively linking channels.

In addition to the mobile and social media functions, EMM 2011 R3 brings many other new features and improvements in all program areas, for example for mailing and recipients. EMM can now simulate a preview without images for every mailing and thus permit mailings to be optimized for those mail clients that suppress images in HTML e-mails as standard. Moreover, an action can be associated with every mailing that is executed when the recipient opens or clicks it. An already existing HTML version of a mailing can now be converted to a text version at the press of a button and the HTML Editor replaces special characters automatically with the correct HTML notation. An Expert mode that can be activated or deactivated and finer graduations of user rights are now also included in the functional scope of EMM. With the aid of AGNITAS Support, users can additionally select complex forms of address for the recipients of the mailing and, for example, address them in different script-driven languages.

Accompanying the new version, AGNITAS will provide the whitepaper "E-mail marketing in the age of the Mobile Web" without charge.

http://www.agnitas.de/mobileweb.html

About AGNITAS AG

AGNITAS is a technical service provider and software developer for e-mail-based and digital dialog marketing. The company's sophisticated software, coupled with its ability to provide personalized solutions for customers, is a powerful combination. Successful email marketing campaigns can be developed, implemented and evaluated with the AGNITAS E-Marketing Manager e-mail marketing platform. E-Marketing Manager (EMM) services can be used as full service, ASP or license solutions.

The AGNITAS product portfolio has been supplemented by the free OpenEMM e-mail marketing software since mid-2006. OpenEMM was derived from E-Marketing Manager and further developed with the aid of the Open Source community

AGNITAS was founded in 1999 and counts among its customers such well-known companies as Baur Versand, C&A Online, Conrad Electronic, IBM, OBI and Tomorrow Focus.

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